Thank you for visiting my site!
My name is Matteo Iadonisi.
I am a creative video producer, editor,
writer, and sound designer. I produce promotional, informational, and documentary content for TV, radio, and social media.
I am a graduate of Rowan University
with two bachelor's degrees in Radio/TV/Film & Journalism, with a concentration in production and multimedia respectively.
I was the Production Director at Rowan Radio 89.7 WGLS-FM for 3 years.
I create videos and lyrical content on YouTube as "Mat4yo", amassing over 34,000 subscribers and 2,000,000 views.
Video and Audio Production
Social & Commercial Strategy
Event and Portrait Photography
As a producer, it's my job to oversee and execute the creative direction of a project. I have produced everything from commercials, social videos, and documentaries. You can watch them and more on my Videos Page!
As an intern with 6abc WPVI-TV's Creative Services, I produced dozens of videos for Action News on Facebook. At the end of my internship, I produced 5 short informational videos about the Total Solar Eclipse that aired on August 21, 2017.
In August 2017, I became a production assistant with 6abc Creative Services. Since then, I have produced more social and commercial videos. I even got the chance to cover the historic Eagles Super Bowl win and the subsequent celebration in Philly!
I assisted the production of a promotion for Penn State's THON 2018, and was the editor of the project! I also partnered with the Philly Ad Club to create four commercials for a fundraiser in partnership with Toyota.
I was the production director at Rowan Radio 89.7 WGLS-FM from 2015-2018. It was my job to create a consistent and resonant sound for the branding of our station. This ranged from weekly promotions to the imaging that served as building blocks for our format.
In 2017, I featured students' voices in station branding for the first time in 20 years.
After graduating high school, I worked as a videographer and editor with Dreamcatchers Film and Media Production Group. Together with former student peers, we captured special moments at weddings, parties, and other events.
I have lived my entire life in a musical family. My parents are the owners and musicians in Adonis Orchestra, an 8-piece wedding band that has since found success as a trio singing at restaurants and private parties.
That trio consists of two of the band's veterans, Greg DiTeodoro and my mother, Kim Adonis. Their latest addition? Me! I've contributed my rapping talents to their performances since 2014.
As an extension of this business, I also used to DJ and emcee private parties, banquets, fashion shows, and more.
Photography is unique in that in can capture special moments and also help create them. Whether you are having a special event, selling a home, or getting ready for that big interview, a picture says a thousand words!
I started writing creatively through lyricism and rapping in 2013. To share my work, I adopted the stage name, "Mat4yo", and created a YouTube channel. There, I serve as the personality of a series of quirky rap videos and critical analyses of other creative works. My channel now has 34,000+ subscribers and over 2 million views. I have also released 3 studio albums on iTunes and other major platforms. Over the years, I have taught myself how to use motion graphics and other video editing techniques that have translated into my professional work.
The possibilities are endless. Check out this rap battle between Glazed and Jelly Donuts, sponsored by Dunkin' Donuts, that I wrote and produced in under 24 hours in anticipation of National Donut Day at 6abc!
As a result of my critical analyses, I was invited to help write and design the concepts for season 5 of the two-time Emmy nominated series, "Epic Rap Battles of History". My ideas most vividly came to life in "Ash Ketchum vs Charles Darwin" , a video that garnered over 21 million views. The ERB series is currently on break, but it proudly sits at over 14 million subscribers on YouTube.
I am a spirited fan of Philadelphia sports and I see their prosperity as an opportunity to bring people together.
I've been lucky enough to cover the Philadelphia Eagles' Super Bowl LII victory in the heart of Broad Street, capturing the camaraderie that sports can uniquely spark.
I find great purpose in bringing my talents to the service of those around me. I've come to learn what makes my local area so special through my personal experiences and dedication to serving my community. With family on both sides of the bridge, I grew up part-time in South Jersey and part-time in Philly.
I've also helped several workers, parents, and activists in my hometown with photographs and video to assist their efforts in making our township a better place to live in.
As the tour guide for 6abc WPVI-TV for over a year, I adapted to speaking on behalf of the entire organization and communicating the inner workings of television to budding students and other groups. It is incredibly rewarding to learn about the industry and share my unique youthful perspective with the learning generation of media students.
Broadcast Pioneers of Philadelphia 2017 Student Scholarship
Rowan Radio 89.7 WGLS-FM 2017 Salva Family Scholarship
Rowan Radio 89.7 WGLS-FM 2016 Rookie of the Year
KYW Newstudies 2013 Outstanding Student Achievement Award